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The 4 Disciplines of Execution

The 4 Disciplines of Execution

Achieving Your Wildly Important Goals

Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities?

By the time it finally disappeared, it’s likely no one even noticed.

What happened? The “whirlwind” of urgent activity required to keep things running day-to-day devoured all the time and energy you needed to invest in executing your strategy for tomorrow! The 4 Disciplines of Execution can change all that forever.

The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing on your most important strategic priorities in the midst of the whirlwind. By following The 4 Disciplines:

• Focusing on the Wildly Important

• Acting on Lead Measures

• Keeping a Compelling Scoreboard

• Creating a Cadence of Accountability

leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams.

4DX is not theory. It is a proven set of practices that have been tested and refined by hundreds of organizations and thousands of teams over many years. When a company or an individual adheres to these disciplines, they achieve superb results—regardless of the goal. 4DX represents a new way of thinking and working that is essential to thriving in today’s competitive climate. Simply put, this is one book that no business leader can afford to miss.

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Achieve your Wildly Important Goals with 4DX

The FranklinCovey team offers a proven program for reaching your most important goals by adhering to 4 crucial disciplines.

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About the Authors

Sean Covey

Sean Covey is Executive Vice President of Global Solutions and Partnerships for FranklinCovey and has led the development of most of FranklinCovey’s organizational offerings, including: Focus, Leadership, The 4 Disciplines of Execution, The Leader in Me, and The 7 Habits of Highly Effective People. Sean oversees all of Franklin Covey’s International partnerships which cover over 140 countries.

Sean is also FranklinCovey’s Education Practice Leader and is devoted to transforming education around the globe through bringing leadership principles and skills to as many kids, educators, and schools as possible.

He is a New York Times bestselling author and has written several books, including The 6 Most Important Decisions You’ll Ever Make, The 7 Habits of Happy Kids, The 4 Disciplines of Execution, and The 7 Habits of Highly Effective Teens, which has been translated into 20 languages and sold over 5 million copies worldwide. He is a seasoned speaker to kids, teens, and adults and has appeared on numerous radio and TV shows.

Sean graduated with honors from BYU with a Bachelor’s degree in English and later earned his MBA from Harvard Business School. As the starting quarterback for BYU, he led his team to two bowl games and was twice selected as the ESPN Most Valuable Player of the Game.

Born in Belfast Ireland, Sean’s favorite activities include going to movies, working out, hanging out with his kids, riding his dirt bike, and writing poor poetry. Sean and his wife Rebecca live with their children in the Rocky Mountains. For more information on Sean, visit SeanCovey.com. Follow Sean on Twitter @Sean_Covey.

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Chris McChesney

Chris McChesney is the Global Practice Leader of Execution for FranklinCovey and one of the primary developers of The 4 Disciplines of Execution. For more than a decade, he has led FranklinCovey’s ongoing design and development of these principles, as well as the consulting organization that has achieved extraordinary growth in many countries around the globe and impacted hundreds of organizations.

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Jim Huling

Jim Huling is the Managing Consultant for FranklinCovey’s The 4 Disciplines of Execution. Jim’s career spans more than three decades of corporate leadership, from Fortune 500 organizations to privately held companies, including serving as CEO of a company recognized as one of the “25 Best Companies to Work for in America.” Prior to joining FranklinCovey, Jim was one of the first leaders to adopt The 4 Disciplines of Execution.

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