Chapter 1: Brand Portfolio Strategy
We hire eagles and teach them to fly in formation.
-- D. Wayne Calloway, former CEO of PepsiCo
You don't get harmony when everyone sings the same note.
-- Doug Floyd
Nobody has ever bet enough on a winning horse.
-- Richard SasulyThe Intel Case
During the 1990s, Intel achieved remarkable success in terms of increase in sales, stock return, and market capitalization. Sales of its microprocessors went from $1.2 billion in 1989 to more than $33 billion in 2000. Its market capitalization grew to more than $400 billion in just over thirty years. Intel's...