New from Simon & Schuster

The Control Room

The Control Room

How Television Calls the Shots in Presidential Elections

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Who will determine what Americans are thinking when they cast their votes in the year 2000?
Martin Plissner, former political director of CBS News, has played a central role in the network coverage of every presidential campaign since 1964. In The Control Room, he shows how all the elements of our nation's greatest contest -- the primaries, the conventions, the counting of the ballots --are shaped by the networks' struggle for supremacy in today's media-intensive age. From the earliest announcements to the final swearing-in, those inside the control rooms determine what Americans care about when they enter the polling booths and whom the country ultimately sends to the Oval Office.
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  • Free Press | 
  • 256 pages | 
  • ISBN 9780684867724 | 
  • May 2000
List Price $21.00

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